The kinda-sorta-could be-true-but-actually-is-unathorized story of Aw Yeah.
When our founder, Dr. Sassy Crumbles, suffered a fortuitous baking accident while attempting to simultaneously complete her PhD dissertation on "The Quantum Mechanics of Cookies" and binge-watch an entire season of "The Great British Bake Off." What happened next would change snack time forever.
While she was baking and working on her dissertation, she accidentally knocked over her secret spice collection into her gluten-free cookie dough. Too tired to start over, she simply shrugged and slid a tray into the oven.The resulting cookies were... different. Not bad different. Curiously cool different. Sweet-meets-spicy, expected-meets-electric different.
When her dissertation committee tried them the next day, something unexpected happened. The stuffy professors suddenly loosened their bow ties, canceled the rest of the day's appointments, and demanded to know what was in these "paradigm-shifting pocket-sized flavor bombs."
Today, our cookies are still made according to Dr. Crumbles' original accident-inspired recipes, though we've stopped storing the ingredients near potentially unstable quantum experiments. We believe that your snack choices say more about you than your zodiac sign, and we're on a mission to make the world deliciously different, one tiny, mighty cookie at a time.
And yes, Dr. Crumbles did eventually earn her PhD. Her dissertation was revised to "The Quantum Deliciousness of Unexpected Flavor Combinations" and is now required reading at culinary schools worldwide.
Disclaimer: Dr. Sassy Crumbles may or may not be a figment of our collective imagination, but the cookies are absolutely real and absolutely awesome. Aw Yeah.
